[Conference Presentations and Proceedings]

• Sung, H. & Kang, J.(2019, March 19). The Relationship between Team Performance and Off-field Management: An Analysis of Major League Baseball. Paper presented at the 3rd International Conference on Economic Structures, Osaka, Japan.
• Yang, S. & Kang, J. (2018). Crisis types and crisis communication strategies of professional sport club: A case study of baseball umpire money transaction scandal using big data analysis tool. The Sport Science Conference of 2018 Korean National Sports Festival.
• Kang, J.(2012): The understanding of the sport market and the direction of the sport industry polic. The 47th Korean Alliance of Physical Education Annual Conference. Seoul.
• Ahn, J. & Kang, J. (2012). More than a mere stadium: Stadium financing, mission complete. 2012 Global Marketing Conference, Seoul, Korea.
• Kwon, K. & Kang, J. (2012). Key Success Factors of Job Performance of Human Resources
  in Sports Clubs: Focus on Personal Factors of Golf Club Human Resources. 2012 Global Marketing Conference, Seoul, Korea.
• Lee, Y.H., Chung, J., Kang, J. (2012). Ex Ante and Ex Post Expectation of Outcome Uncertainty and Television Viewership of a Baseball Game. Western Economic Association International, San Francisco, 2012, June 29
• Lee, Y. H. & Kang, J. (2012). Perceived Customer Relationship Quality and Loyalty Behavior of Golf Club Customers. 2012 North American Society for Sport Management Conference, Seattle, WA.
• Kim, S., Lee, W., & Kang, J.(2011). Transformational leadership, psychological empowerment, and organizational citizenship behavior in team sport organizations: Mediating effect of the empowerment. 2011 North American Society for Sport Management Conference, London, ON.
• Kang J., Lim, C., Martin, T., & Pedersen, P. M. (2010). Examining antecedent factors of sport consumption motivation: Personality, normative beliefs, and fan identification in the sport industry. 2010 European Association for Sports Management Annual Conference.
• Kang, J., Lim, C. Lee, W., Pedersen, P. M., (2010). Balancing promotion and social responsibility by sport management professionals: Investigating the potentially negative influence of viewing mediated sport violence. 2010 European Association for Sports Management Annual Conference.
• Kwak, D. H., Lim, C., Pedersen, P. M., & Kang, J. (2010). Influences of Gender and Image Intensity on Mental Imagery Processing of Advertisement Promoting Violent Entertainment. 2010 Society for Consumer Psychology Annual Conference. February 25-27, St. Pete Beach, FL.
• In, S. W. & Kang, J. (2010). Goal-based Operation Process Modeling for the Mega Sport Event. 2010 North American Society for Sport management Conference, Tampa, FL.
• Rhee, Y. J. & Kang, J. (2010). Mediating effect of sport team representativeness within the relationship between social identification and team identification. 2010 North American Society for Sport management Conference, Tampa, FL.
• Kang, J. (2009). Social marketing approach to ‘Active Life‘. The 1st International Sport Science Symposium on Active Life, Waseda University, Tokyo, Japan.
• Suh, Y., Lim, C., Kang, J., Pedersen, P. M. (2009). Social responsibility and sport management practices: Examining the impact of viewing televised sporting events of a violent nature. 2009 European Association of Sport Management Annual Conference, Armsterdam, Denmark.
• Kim, K., Lee, K., Bang, S. & Kang, J. (2008). The moderating effect of physical self-esteem on the relationship between emotion and satisfaction in the participant sport industry. 2008 European Association of Sport Management Annual Conference, Heidelberg, Germany.
• Oh, J., In, S., & Kang, J. (2008). The relationship between employees’ organizational commitment and their involvement and satisfaction with professional sports team owned by the corporation. 2008 North American Society for Sport management Conference, Toronto, Canada
• Kim, N, Kang, J., In, S., Lee, J., Kim, K. (2008). Application of sport development model and the intervention mapping for analyzing and solving problems of Korean track and field. 2008 North American Society for Sport management Conference, Toronto, Canada.
• Lee, Y. & Kang, J. (2007). Designing ticket price strategy using conjoint analysis. 2007 North American Society for Sport management Conference, Ft. Lauderdale, FL.
• Park, S. & Mahoney, D. & Kang, J. (2007). The measurement of sport fan curiosity. 2007 North American Society for Sport management Conference, Ft. Lauderdale, FL.
• Lee, Y., Oh, J. & Kang, J. (2007). Evaluating management efficiency of Korean pro-baseball team using DEA. 2007 North American Society for Sport management Conference, Ft. Lauderdale, FL.
• Kang, J., Lim, D., & Kim, T. J. (2007). Multiregional Input-Output Analysis for the Economic Impacts of the Winter Olympic Games: 2014 PyeongChang, Korea. A paper to present at the Pacific Regional Science Conference held at Vancouver, BC, Canada, May 7-10, 2007.
• Kang, J.(2006). Mega sport event and building legacies. Key Note Speech, 2006 Aisan Association for Sport Management, Tokyo, Japan.
• Kang, J.(2006). Sport Sponsorship: How to deliver more value to sponsors. 2006 SportAccord Conference, Seoul, Korea, April 3-7, 2006.
• Kang, J. Rhee, Y., Kim, K., & Chang, J. (2006). The influence of Team Identificatio and Game Satisfaction on Intention to Re-attend Spectator Sport Event. 2006 North American Society for Sport management Conference, Kansas City, MO.
• Kang, J. Rhee, Y., Kim, K., & Chang, J. (2006). The influence of Team Identificatio and Game Satisfaction on Intention to Re-attend Spectator Sport Event. 2006 North America Soceity for Sport management Conference, Kansas City, MO.
• Park, S. & Kang, J. (2005). Sporting prize indemnity insurance as a complementary salary tool for professional basketball players. 2005 North America Soceity for Sport management Conference, Regina, Canada.
• Kang, J., Lee, J., Cho, S., & Kim, J. (2004). The effect of sport sponsorship on the sponsor’s brand image: A longitudinal approach using panel data. 2004 North America Society for Sport Management Conference. Atlanta, GA.
• Kang, J. (2004). Vision and Challenge for the Sport Industry. 2004 Seminar on Sport Promotion, Korean Alliance for Health, Physical Education, Recreation, and Dance.
• Kang, J. (2002). The football market integration of Korea, China, and Japan: from the sport industry perspective. Proceedings of the International Symposium on the Football Market Integration of Korea, China, and Japan (pp.33-44).
• Cho, S., & Kang, J. (2002). Comparing brand personality between sport properties and sponsors using structural equation modeling. 2002 North America Society for Sport Management Conference, Canada, Banff.
• Kang, J. (2001). Sport marketing as a new physical activity phenomenon in the 21st century. Guangzhou International Forum 20001 of Sport and Physical Education, China, Guangzhou.
• Kang, J. (2001). Sport Management as an Academic Discipline. Proceedings of the 2001 Asia-Pacific Rim Conference on Exercise and Sports Science, 1, 87-90.
• Kang, J. (2001). Understanding the Sport Industry Structure for the 21C. 2001 North America Society for Sport Management Conference.
• Chelladurai, P., Funk, D., Trail, G., Reimer, H., & Kang, J. (2001). Structural equation modeling: Its use and application in sport management research. 2001 North America Society for Sport Management Conference.
• Kang, J. (2000) Decision making process model integrating emotive, self-based, and utilitarian evaluations for sport consumption. 2000 North America Society for Sport Management, CO, Colorado Springs.
• Kang, J. (1999). Self-based decision making processes for sport consumption. 1999 North America Society for Sport Management, Canada, Van Couver.