PROFESSOR

Yukyoum Kim

Office : Bldg 71-1 Rm 409

E-mail : ykim22@snu.ac.kr

Research Area : Sport Marketing, Organizational Behavior, Well-being

ACADEMIC APPOINTMENT

Professor, 2018-present Department of Physical Education, Seoul National University

Advisory Committee member on Sports and Human Rights of the Seoul Metropolitan Office of Education

Standing Committee of the Korea Basketball Association

Editorial Writer of the Seoul Metropolitan Sports Council

Advisory Committee on the Safety Management of Sports Facilities for the Korea Sports Promotion Foundation

Associate Professor, 2013-2014 Department of Sport Management, Florida State University

EDITOR / EDITORIAL BOARD

  • Journal of Sport Management, Editorial Board Member
  • Sport Management Review, Editorial Board Member
  • Sport Marketing Quarterly, Editorial Board Member
  • Journal of Global Academy of Marketing Science, Editorial Board Member
  • Journal of Global Sport Management, Associate Editor
  • International Journal of Human Movement Science, Editorial Board Member

Refereed publication

  • Biscaia, R., Yoshida, M., & Kim, Y. (2021). Service quality in spectator sport: Meta-Analytic review and assessment of its effect on spectator outcomes. 
               European Sport Management Quarterly. [SSCI]
  • Kim, Y. D., Magnusen, M. J., Kim, Y., & Kim, M. (2020). Developing a sport fan equity index. 
               International Journal of Sport Marketing and Sponsorship, 21(2), 247-266. [SSCI]
  • Ko, Y. J., Kim, Y., Kim, T., Arai, A., & & Rhee, Y. J. (2020). The Impact of perceived trustworthiness on trust and commitment: A case of boosters in university athletic program 
               Sport in Society, 23(2), 180-203. [SSCI]
  • Kim, Y., Magnusen, M. J., Kim, M., Lee, H. -W. (2019). A meta-analytic review of the factors affecting sport consumer consumption behaviors. 
               Sport Marketing Quarterly, 28(3), 117-134. [SSCI]
  • Kim, Y., & Lee, L. (2019). Common mistakes in statistical and methodological practices of sport management research. 
               Measurement in Physical Education and Exercise Science. 23(4), 314-324. [SSCI] 
  • Kim, Y., Smith, R. S., & Kwak, D. H. (2018). Feelings of gratitude: Mechanism for consumer reciprocity. 
               European Sport Management Quarterly, 18, 307-329.[SSCI]
  • Kim, Y., Lee, H. -W., Magnusen, M. J., & Kim, M. (2015). Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis.
               Journal of Sport Management, 29, 408-425. [SSCI]
  • Kim, Y., Trail, G. T., & Magnusen, M. J. (2013). Transition from motivation to behavior: Examining the moderating role of identification on the relationship 
               between  motives and attendance. International Journal of Sports Marketing and Sponsorship.14, 190-211. [SSCI]
  • Kim, Y., Trail, G. T., Kwon, H. H., Gacio-Harrolle, M., Braunstein, J., & Dick, R. (2012). The effects of vicarious achievement on BIRGing and CORFing: 
               Testing moderating and mediating effects of team identification. Sport Management Review, 15, 345-354. [SSCI] 
  • Kim, Y., Trail, G. T., & Ko, Y. J. (2011). The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship 
               quality framework. Journal of Sport Management, 25, 576-592. [SSCI]

HONORS & AWARDS(Selected)

  • Research Fellow, North American Society for Sport Management (NASSM), June 2011.
  • Sport Marketing Case Study Competition. Sport Marketing Association, October 2010. 
  • University Teaching Award Nomination. Office of the Provost, Florida State University, February 2012

BOOKS

  • Kim, Y. & Choi, S. (2020). A book to read when my body is not the same as before. Seoul, Korea: Wisdomhouse.
  • Kim, Y. (2018). Marketing for Sport Agents. Seoul, Korea: Parkyoung.

JOURNAL REVIEWS

  • Dong-A Business Review (DBR)
  • Chosun newspaper “ Yukyoum’s reading with Sport”

PROJECTS

TitlePeriodOrganization
Sports Curriculum for Global Leaders2019. 7 ~ presentSeoul National University
Establishing roadmap of securing international level stadiums 2018.12 ~ 2019. 8Seoul
Development of Handball Leader Academy Curriculum and Textbooks2019. 2 ~ 2019. 3Sports Intelligence
A Study on the Prevention of Safety Accidents in Physical Education Activities2019.1 ~ 2019. 8SSIA
An Analysis of the Global Environment for the Revitalization of Korea2018. 5 ~ 2018. 8KISC
Analysis of Domestic and Foreign Professional Sports Broadcasting Rights Sales and Research on Pricing Structure2016.12. ~ 2017. 2KPSA
Investigation of Safety Accidents in Sports Facilities and Publish Case Book2016. 8 ~ 2016.12KSPO
Development of International Competition Sports Event Management Service Platform (Standardization Link)2016. 3 ~ 2017. 2Industrial Account Support Division
A Survey on the Actual Condition of Sports Safety Accidents2015. 10 ~ 2016. 4Korea Sports Safety Foundation
Encourage appreciation through sponsorship: theory establishment and demonstration2014. 11 ~ 2015. 10Seoul National University

LAB ACTIVITIES

CURRENT STUDENTS

Doctoral program: Yoon seokkyun, Kim Jun Hee, Kim Jinguk, Lee Jiho, Jingze QUAN, Oh Keonho

Master’s Course: Chung Saehaena, Deng Yueyuan, Jung Se Young, Choi Hyok, Kim Ye Ji, Yuxin FAN, Lee Sun Haeng, Lim Sungjoong, Jang So Young