[학회지]

• Jang, N., & Kim, Y. (2020, June). Experiencing together: The Effects of sharing experience on the Sports Spectators’ Hope. To be presented at the annual conference of North American Society for Sport Management, San Diego, California.
• Oh. J., & Kim, Y. (2020, June). Us vs. Them: Exploring the relative effectiveness of shared emotion, prejudice, and entitativity on sport consumer behavior. To be presented at the annual conference of North American Society for Sport Management, San Diego, California.
• Yun, S., & Kim, Y. (2020, June). A Study on the organizational conflict and withdrawal of sport club members. To be presented at the annual conference of North American Society for Sport Management, San Diego, California.
• Kim, Y., Kim, J. J., & Jang. N. (2019, June). Behavioral concepts in sport consumer decision making: A systematic Review. To be presented at the annual conference of North American Society (2019, June)for Sport Management, New Orleans, Lousiana.
• Biscaia, R., Yoshida, M., & Kim, Y. (2019, June). Service quality in spectator sports: A meta-analytic review and assessment of its impact on fan outcomes. To be presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.
• Oh. J., & Kim, Y. (2019, June). What causes a fan to attend the game?: A conceptual framework on sport consumers’ behavior in disappointing performance situations. To be presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.
• Bae. H., Jang, N., & Kim, Y. (2019, June). The Power of ‘If’: The effect of imagination on postgame fan emotions. To be presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.
• Kim, K., & Kim, Y. (2019, June). From the lingerie girls to the legends gladiators: The commercial narratives of the LFL on YouTube. To be presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.\
• Kim, D., Oh., J., & Kim, Y. (2019, June). I follow an underdog because I have hope: The role of hope in consumers’ BIRFing (basking in reflected failure) behavior. To be presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.
• Kim, K., & Kim, Y. (2018, June). Let’s selfies and instagram my body!: A content analysis of sporting women in digital culture. To be presented at the annual conference of North American Society for Sport Management, Hallifax, Canada.
• Lee, D. Oh, J., & Kim, Y. (2018, June). The influence of temporal distance on the spectator motivation. To be presented at the annual conference of North American Society for Sport Management, Hallifax, Canada.
• Kim, Y., & Lee, L. (2018, June). Common mistakes in statistical analysis of sport management research. To be presented at the annual conference of North American Society for Sport Management, Hallifax, Canada.
• Biscaia, R., Yoshida, M., & Kim, Y. (2018, June). Service quality and its consequences: An integrative review and analysis of the literature in spectator sports. To be presented at the annual conference of North American Society for Sport Management, Hallifax, Canada.
• Lee. Y. H., Woo, B., & Kim, Y. (2017, June). Transformational leadership and organizational citizenship behavior: Mediating role of affective commitment. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Rhee, Y. J., Lee, Y. J., & Kim, Y. (2017, June). Effect of environmental CSR initiatives on public perceptions of non-environmentally friendly sporting events. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Kim, A., Challadurai, P., Kim, Y. (2017, June). History of the Journal of Sport Management (JSM), 1987 – 2015: Citation and co-citation network analysis. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Jang, N., Bae, H., & Kim, Y. (2017, June). Sports spectators’ experience of flow and its antecedents. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Kim, J., Lim, D., & Kim, Y. (2017, June). The influence of customer participation on customer satisfaction in the sport service encounter: A mediating effect of perceived staff competence. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Do, Y., Ahn, J., & Kim, Y. (2017, June). Contextualizing Ethics and Morality in Sports Management: The case of match-fixing. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Oh. T. Y., Sung, H. J., & Kim, Y., (2017, June). The effect of crowdfunding on the perception of fans with sports team. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Chang, M.J., Schneider, R. C., Connaughton, D. P., Kim, Y., & Kang, J. H. (2017, June). Feeling generous for the good old days: The effects of nostalgia on self-continuity, pride, and intention to donate. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
• Joung, H.-J., Kim, Y., Lee. Y. (2016, October). Changes in body composition, insulin, glucose, lipid profiles and insulin-like growth factor 1(IGF-1) in a Prader Willi Syndrome(PWS) patient with Type-2 diabetes during long-term exercise: A single case study. Presented at The 6thISPAHInternationalCongressonPhysicalActivityandPublicHealth,Bangkok,Thailand.
• Kim, K., Do, Y., Ahn, J., & Kim, Y. (2016, June). Contextualizing erotic capital for sexualized and commercialized women’s spors. Presented at the annual conference of North American Society for Sport Management, Orlando, Florida.
• Oh, T., Jang, N., & Kim, Y. (2016, June). Competition of mediated professional sport in broadcasting: Applying latent dirichlet allocation with big data. Presented at the annual conference of North American Society for Sport Management, Orlando, Florida.
• Smith, R., & Kim, Y. (2015, October). The emotional consumer: State-dependent memory effects during sport consumption. Presented at the 2015 North America ACR Conference, New Orleans, LA.
• Seo, W., Cornwell, B. T., & Kim, Y. (2015, August). The formation and influence of perceived price fairness at the early stage of dynamic pricing strategy. Presented at the 2015 Summer Marketing Educators’ Conference, Chicago, IL.
• Kim J., James, J. D., & Kim, Y. (2015, June). The influence of hedonic, euddaimoni, and social need fulfilment on sport media consumers’ well-being and behavioral intentions. Presented at the annual conference of North American Society for Sport Management, Ottawa, Ontario.
• Kim Y. D., Magnusen, M. J., & Kim, Y. (2015, June). Relationship as strategic assets: An empiricla assessment of sport fan equity. Presented at the annual conference of North American Society for Sport Management, Ottawa, Ontario.
• Lee, H-W., & Kim, Y. (2015, June). Neurophysical and psycometric assessmeht of spectator emotion: An interdisciplinary approach. Presented at the annual conference of North American Society for Sport Management, Ottawa, Ontario.
• Kim M., Kim, Y., & Wells, J. E. (2015, June). A conceptual framework of positive organizational behavior in sport (POBS): The role of psychological capital (Psycap). Presented at the annual conference of North American Society for Sport Management, Ottawa, Ontario.
• Kim, J., Kim, D.. & Kim, Y. (2014, May). Finding Flow in Sport. Presented at the annual conference of North American Society for Sport Management, Pittsburgh, PA.
• Kim, J., Kang, J., & Kim, Y. (2014, May). The Role of Flow in Sponsorship Effectiveness. Presented at the annual conference of North American Society for Sport Management, Pittsburgh, PA.
• Ha, J., & Kim, Y. (2014, May). Sport Consumers in a ‘Smart Sport’ (SS) Age: Smartphone and Sport. Presented at the annual conference of North American Society for Sport Management, Pittsburgh, PA.
• Kim, A., & Kim, Y. (2014, May). Sponsorship management from a business network perspective: Social network analysis of sponsoring partners in the National Basketball Association. Presented at the annual conference of North American Society for Sport Management, Pittsburgh, PA.
• Lee, M., & Kim, Y. (2014, May). The segmenting fans based on where they sit: The moderating impact of seat location on the relationship among team identification, corporate identification and purchase intention. Presented at the annual conference of North American Society for Sport Management, Pittsburgh, PA.
• Kim, J. W., James, J. D., & Kim, Y. (2013, October). The role of causal attributios in emotions and satisfaction. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Kim, A., Kim, Y. D., Magnusen, M. J., Kim, Y. (2013, October). Strategies for relationship marketing: Sponsorship in National Basketball Association. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Lee, H. W., Kwon, W., Lee, H. J., & Kim, Y. (2013, October). Global marketing of F1: Cultural context and geocentric marketing mix. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Kim, J., Lee, H. W., & Kim, Y. (2013, October). Impact of sport event and its operation on destination image. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Kim, J., Magnusen, M. J., & Kim, Y. (2013, October). Nation branding through sport: The importance of stakeholder collaboration. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Kim, M., Park, G., & Kim, Y. (2013, October). The influence of motivations on organizations: Company community sport framework. Presented at the annual conference of Sport Marketing Association, Alburquerque, NM.
• Kwak, D. H., & Kim, Y. (2013, November). The impact of corporate social responsibility on sport consumers: effects of media consumption behavior and cause involvement. Presented at the annual conference of European Association for Spror Management, Istanbul, Turkey.
• Kim, Y., Lee. H., & Magnusen, M. J. (2013, May). A meta-analytic review of the factors affecting sport consumer consumption behaviors. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, J. W., James, J. D., & Kim, Y. (2013, May). Is emotional valence separable? Empirical evidence for mixed emotions during consumption of a sporting event. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Magnusen, M. J., Kim, Y., Perrewe, P., & Ferris, G. (2013, May). The lifeblood of college sports: A social influence approach to understanding recruiters, the recruitment process, and student-athlete college choice factors. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, Y. D., Kim, Y., & Magnusen, M. J. (2013, May). Relationships as Strategic Assets: Conceptualizing Sport Fan Equity. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Lee, H., Lee, Y., & Kim, Y. (2013, May). Antecedents and consequences of relationship quality: Empirical examination in participant sports. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kwon, W., Kim, C., & Kim, Y. (2013, May). Reconsidering the aesthetics of spectator sports. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, M., Wells, J., Kim, Y. (2013, May). A servant leadership conceptual framework in sport: The role of relationship quality. To be presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, A., Wells, J., & Kim, Y. (2013, May). An exploration of intellectual themes and trends in sport management from a multilevel perspective: Bibliometric and social network analyses. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, J., Kang, J., & Kim, Y. (2013, May). Impact of mega sport events on the host country’s destination image and country image. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kwon, W., Kim, J., & Kim, Y. (2013, May). Impact of mega sport events service quality on spectator satisfaction, revisit intention and referral intention. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, A., Chelladurai, P., Newman, J. I., & Kim, Y. (2013, May). What have we studied in sport management: Citation analysis of the Journal of Sport Management, 1997-2012. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Kim, J. W., James, J. D., & Kim, Y. (2013, May). “The game could have been worse…” The role of counterfactual thinking in sport consumer behavior. Presented at the annual conference of North American Society for Sport Management, Austin, TX.
• Lee, H., Kim, Y. D., & Kim, Y. (2012, November). Classification of sport fans: Multidimensional Mixture CAF of Team Identity. Presented the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, Y. D., Lee, H., & Kim, Y. (2012, November). A conceptual framework for understanding sport consumer equity. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, J. W., James, J. D., & Kim, Y. (2012, November). Are you satisfied when you feel happy and sad at the same time? Presented the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, J. W., Magnusen, M. J., & Kim, Y. (2012, November). The interactivity of commitmetn dimesions: Normative commitment as a mediator of the affective commitment – sport consumer behavioral intention relationship. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, J. W., Kim, Y., & James, J. D. (2012, October). Counterfactual thinking: A new comparison standard in consumer satisfaction formation. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Jo, A., Lee, L. J., & Kim, Y. (2012, October). Percieved price fairness in the context of sports. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Jun, T., Millio, D., & Kim, Y. (2012, October). How do sports fans dress? Moving beyond merchandise consumption. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Kim, M. J., Park, G., & Kim, Y. (2012, October). Understanding company community sport: Toward an integrated model. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Kwon, W., Bunds, K., & Kim, Y. (2012, October). Is there negotiation in sport participation? Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Kwon, W., Nam, C., Smith, R. S., & Kim, Y. (2012, October). Children sport facilities’s service quality on consumer satisfaction. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Lee, H., Magnusen, M. J., & Kim, Y. (2012, October). Outburst of group emotions in spectator sport: The role of scale of consumption. Presented at the annual conference of Sport Marketing Association, Orlando, FL.
• Kim, Y., Lee, H. -W., James, J. D., & Park, S. H. (2012, May). How sponsorhip works: A meta-analytic review. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Kellison, T. B., & Kim, Y. (2012, May). The millennial workforce: A profile of job satisfaction among sport’s next generation of employees. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Lee, H. -W., Kim, Y., & Millio, D. M. (2012, May). Group emotions: Toward a synthesized framework for fan experience. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Kim, Y. D., Newman, J. I., & Kim, Y. (2012, May). Connecting sport team to community: Exploring the role of pride in place, “make them proud”. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Bunds, K. S., Kim, Y., & Kwon, W. (2012, May). Conceptualizing gratitude in sport sponsorship. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Bass, J. R., Newman, J. I., & Kim, Y. (2012, May). Racial bias in NBA referees: A test of line movement. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Kwon, W., Millio, D. M., Kim, Y., & Chon, T. J. (2012, May). The effect of service quality on consumer satisfaction and intent to revisit: An analysis of the F1 Korea Grand Prix. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Hong, S. I., & Kim, Y. (2012, May). The influence of team rivalry on sponsorship effectiveness. Presented at the annual conference of North American Society for Sport Management, Seattle, WA.
• Kellison, T. B., & Kim, Y. (2011, October). The dynamic marketing strategies of professional sport teams engaged in pro-environmental initiatives. Presented at the annual conference of Sport Marketing Association, Houston, TX.
• Magnusen, M. J., Hong, S. I., & Kim, Y. (2011, October). Sport organization social advocates: roles of reputation and team identification. Presented at the annual conference of Sport Marketing Association, Houston, TX.
• Bunds, K. S., Lee, H. -W., & Kim, Y. (2011, October). A baudrillardian introduction to the highlight culture. Presented at the annual conference of Sport Marketing Association, Houston, TX.
• Alfaro-Barrantes, P., McMorrow, T., Kim, Y. (2011, October). Using corporate social responsibility as an internal marketing tool to foster organization identification and commitment. Presented at the annual conference of Sport Marketing Association, Houston, TX.
• Kim, Y., Smith, R., & Kwak, D. H. (2011, June). The gratitude toward sponsors: Conceptual and empirical examination. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Naylor, M., Bass, J. R., & Kim, Y. (2011, June). An examination of the motivations and constraints of sport participants. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Bass, J., Bunds, K. S., & Kim, Y. (2011, June). A conceptual framework for university identification. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Ko, Y. J., Rhee, Y. J., Kim, Y., & Kim, T. H. (2011, June). The role of CSR in predicting donor behavior: The mediating effects of trust and commitment. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Kim, Y. D., Magnusen, M. J., & Kim, Y. (2011, June). The impact of coach/athlete CSR activities on employee personal and organizational outcomes: The role of behavioral integrity. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Lee, H. -W., Cho, K. M., & Kim, Y. (2011, June). Beyond cultural context in global sport events: The effects on brand equities. Presented at the annual conference of North American Society for Sport Management, London, Ontario, Canada.
• Kellison, T. B., & Kim, Y. (2011, April). The sustainability of green: Marketing an eco-friendly image in professional sport. Presented at the Seventh Annual Southern Sport Management Conference, Troy, Alabama.
• Alfaro-Barrantes, P., Kim, Y., & James, J. D. (2011, April). Impact of employees perceptions of corporate social responsibility on organizational commitment, identification, and employee behavior. Presented at the annual conference of International Academy of Business Desciplines, New Orleans, LA.
• McDaniel, S. R., DeGaris, L., Kwak, D. H., Kim, Y., Cornwell, B., & Kwon, D. Y. (2011, February). “Upon further review . . .”: Reflections on and future directions for marketing communication research on sports consumers. Presented at the Winter Marketing Educators’ Conference of American Marketing Association, Austin, TX.
• Kellison, T. B., James, J. D., & Kim, Y. (2010, November). The influence of management effectiveness and professional growth opportunities on job satisfaction among student recreation employees. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Lee, H. -W., Bass, J. R., & Kim, Y. (2010, November). A conceptual framework for understanding the cultural context and its effects on global sports events brand equity. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Ko, Y. J., Kim, T., Rhee, Y. C., & Kim, Y. (2010, November). Sport spectators’ event quality perceptions: A comparison between collegiate sport fans and professional sport fan. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, Y., Smith, R., & James, J. D. (2010, October). The role of gratitude in sponsorship: The case of participant sport. Presented at the annual conference of Sport Marketing Association, New Orleans, LA.
• Kwak, D. H., Kim, Y., & Naylor, M. (2010, October). The role of message-induced emotion on sport consumer’s behavior and cognitive responses to marketing stimuli. Presented at the annual conference of Sport Marketing Association, New Orleans, LA.
• Magnusen, M. J., Park, J. H., & Kim, Y. (2010, October). Marketing relationships in sport: The effects of reciprocity, trust, and commitment on attendance intention. Presented at the annual conference of Sport Marketing Association, New Orleans, LA.
• Kellison, T. B., Kim, Y., & James, J. D. (2010, October). Keeping the triple bottom line intact: Marketing sustainable design in professional sport. Presented at the annual conference of Sport Marketing Association, New Orleans, LA.
• Bass, J. R., Park, S. H., & Kim, Y. (2010, October). An analysis of home advantage in mid-major college basketball. Presented at the annual conference of Sport Marketing Association, New Orleans, LA.
• Kim, Y., Trail, G. T., Ko, Y. J. (2010, May). The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality. Presented at the annual conference of North American Society for Sport Management, Tampa, FL.
• Kim, Y., Matteson, S., James, J. D. (2010, May). The impact of relationship quality on attitude toward a sponsor. Presented at the annual conference of North American Society for Sport Management, Tampa, FL.
• Magnusen, M., Kim, Y. D., Kim, Y., & Mondello, M. (2010, May). Team identification and performance in sport organizations: The role of organizational citizenship behavior. Presented at the annual conference of North American Society for Sport Management, Tampa, FL.
• Park, S. H., Ha, J. P., & Kim, Y. (2010, May). The relationship between intellectual curiosity and sport fans’ new consumptive behaviors: The moderating effect of sport media consumption. Presented at the annual conference of North American Society for Sport Management, Tampa, FL.
• Smith, R. S., Alfaro-Barrantes, P., Bass, J. R, & Kim, Y. (2010, May). Connecting to sport: A new way. Presented at the annual conference of North American Society for Sport Management, Tampa, FL
• Magnusen, M. J., & Kim, Y. (2009, November). Beyond motives and brand recall: Examining sport video game point of attachment, real-life sport attachment, and sport consumer behaviors. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Rhee, Y. J., & Kim, Y. (2009, November). The examination of multi-dimensionality of social identification in accordance with team identification. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, J. W., James, J. D., & Kim, Y. (2009, November). Sports consumer motives and commitment. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, J. W., Crow, B., & Kim, Y. (2009, November). Moderator effects of the relationship between corporate image and purchase behavior: An empirical analysis of corporate sponsorship. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, Y. D., Cho, K.M., Kim, Y., Park, S. H. (2009, November). Factors affecting the sports brand personality. Presented at the annual conference of the Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Park, J. H., James, J. D., & Kim, Y. (2009, October). Analysis of the home advantage during interleague play in Major League Baseball. Presented at the annual conference of Sport Marketing Association, Cleveland, OH.
• Exploring the effects of curiosity and openness to experience of the big five traits on sport media consumption behaviors. Presented at the annual conference of North American Society for Sport Management, Columbia, SC.
• Ko, Y. J., & Kim, Y. (2008, November). The moderating effects of customer loyalty on the relationships between perceived quality of the event and satisfaction: A case of a major league baseball event. Presented at the annual conference of Sport, Entertainment, and Venues Tomorrow, Columbia, SC.
• Kim, Y., Trail, G. T., Kwon, H. H., Gacio-Harrolle, M., Braunstein, J., & Dick, R. (2008, May). Testing mediating and moderating effects of team identification on the vicarious achievement to BIRGing/CORFing relationship. Presented at the annual conference of North American Society for Sport Management, Toronto, Ontario, Canada.
• Kim, M., Trail. G. T., & Kim, Y. (2008, May). The role of the psychological contract in volunteer retention. Presented at the annual conference of North American Society for Sport Management, Toronto, Ontario, Canada.