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김유겸

교수진

김유겸 교수

전공Health & Exercise promotion & communication, 스포츠 마케팅, 스포츠 조직행동
주소71-1동 409호
연락처880-7801
이메일ykim22@snu.ac.kr
연구분야
  • Health & Exercise promotion & communication, 스포츠 마케팅, 스포츠 조직행동

담당교과목
  • 스포츠 경영학
  • 스포츠 조직행동론
  • 스포츠 마케팅
  • 농구
 
학력
  • 서울대학교 사범대학 체육교육과 학사

  • 서울대학교 사범대학 체육교육과 석사

  • University of Florida, Sport Management 박사

     

경력
  • 現 서울대학교 사범대학 체육교육과 교수
  • 現 서울대학교 기획처 협력부처장
  • 現 스포츠 산업경영학회 부회장
  • 現 대학농구연맹 이사
  • 前 서울대학교 경력개발센터 센터장

  • 前 대한농구협회 상임이사

  • 前 서울대학교 사범대학 학생부학장

  • 前 Florida State University 부교수

실적

[학술지]

  1. 120. Yoo, R.., Kim, J., Moon, H., Park, J., Cheon, S., Shin, H., Han, D., *Kim, Y., *Park, S., & *Choi, S. (2025). Long-term physical exercise facilitate glymphatic and meningeal lymphatic vessel flow in humans. Nature Communications. [SCI]

    * Corresponding Authors: These authors jointly supervised this work.

    1. 119. Ramos, R., Biscaia, R., Yoshida, M., & Kim, Y. (2024). Service quality in spectator sports: A review and research agenda. International Journal of Consumer Studies. [SSCI]
    2. 118. Trail G. T., Kim, Y., & Alfaro-Barr antes, P. (2024). A critical assessment for sport management research: Comparing PLS-SEM and CB-SEM techniques for moderation analysis using formative measures. Global Journal of Sport Management, 9(1), 248-268.
    3. 117. Lim, D., Kim, J., Marilou, H., Jeong, S. J., Kim, Y., Lee, Y. (2024). An exploratory study on developing an assessment tool for post-graduation educational satisfaction using the Delphi method. Journal of Practical Engineering Education, 16(6), 843-854.
    4. 116. Jeong, S. J., Baek, S., Eun, S., Yoo, Y. & Kim, Y. (2024). An analysis of life designing needs of college students: The case of S university. Journal of Teaching & Learning Research, 17(1), 1-23.
    5. 115. Kim, J., & Lee, J., & Kim, Y. (2024). A study on the effectiveness of internal marketing of sport sponsorship perceived by sponsor’s employees: Focusing on psychological ownership and vicarious achievement. Korean Journal of Sport Management, 29(3), 82-100.
    6. 114. Kim, J. J., & Kim, Y. (2023). Coping with losses: Need unfulfillment, coping strategies, and temporal well-being of sport consumers. Sport Management Review, 26(5), 720-743. [SSCI]
    7. 113. Biscaia, R., Yoshida, M., & Kim, Y. (2023). Service quality in spectator sport: Meta-Analytic review and assessment of its effect on spectator outcomes. European Sport Management Quarterly, 23(3), 897-921. [SSCI]
    8. 112. Trail, G. T., Alfaro Barrantes, P., & Kim, Y. (2023). Consolidation of concepts and scales examining external activation factors affecting sport consumption. Sport Marketing Quarterly, 23(3), 246-264. [SSCI]
    9. 111. Kim, Y., Kim, J., & Lee, J. (2023). Research trends in sport management and future directions with recommendations. Korean Journal of Sport Management, 28(4), 81-97.
    10. 110. Jeong, S. J., Ko, Y. J., & Kim, Y. (2023). Influence of cognitive flexibility on graduate students’ innovative behavior: The mediating effects of digital literacy and co-regulation. Journal of Future Education, 13(4), 1-25.
    11. 109. Jeong, S. J., Ko, Y. J., & Kim, Y. (2023). Exploring future university instructors’ perceptions of using AI in higher education. Journal of Education & Culture, 29(3), 303-326.
    12. 108. Jeong, S. J., Lee, M., Kim, Y., & Lim, D. (2023). Graduate students’ perceptions of using AI in universities: A text mining approach. Journal of Education & Culture, 29(5), 151-178.
    13. 107. Kim, B., Jeong, S. J., Ko, Y. J., & Kim, Y. (2023). Development and validation of the job aptitude ccale for graduate students. The Korea Educational Review, 29(3), 51-72.
    14. 106. Kim, B., Jeong, S. J., Ko, Y. J., & Kim, Y. (2023). Validation of the career flexibility inventory for graduate students. The Korea Educational Review, 29(3), 31-47.
    15. 105. Kim, Y., Hwang, S. W., & Magnusen, M. (2022). Antecedents and consequences of conspicuous sport consumption. Submitted to Journal of Applied Sport Management, 14(3/4), 30-41.
    16. 104. Kellison, T. B., Kim, Y., & James, J. D. (2022). Secondary outcomes of a legislated stadium subsidy. Journal of Global Sport Management, 7(4), 479-507.
    17. 103. Park, S., Jang, N., & Kim, Y. (2022) The categorization effect on exercise goal progress perception and motivation: moderating role of self-efficacy. Korean Journal of Sport Science.
    18. 102. Kim, J., & Kim, Y. (2021). Why do(nt) young people watch Olympics?: A comparison of motives and constraints for attendance and media viewing. International Journal of Sport Management and Marketing, 21(5-6), 386-409.
    19. 101. Rhee, Y. J., & Kim, Y. (2021). Effects of environmental CSR initiatives on public perception toward non-environmentally friendly sporting events. Journal of Applied Sport Management, 13(1), 19-28.
    20. 100. Smith, R. S., & Kim, Y. (2021). Measuring consumer emotions during live sport broadcasts. International Journal of Applied Sport Science, 33(2), 145-168.
    21. 99. Oh, J., & Kim, Y. (2021). Role of emotional energy and group identification on sport re-participation intention. Korean Journal of Sport Management, 26(1), 49- 60.
    22. 98. Jang, N., Chang, J., & Kim, Y. (2021). The effect of cognitive and affective trust on sport fan behavior after team’s loss: A cas of the US men’s national soccer team viewership. Korean Journal of Sport Science, 32(2), 288-306.
    23. 97. Kim, Y. D., Magnusen, M. J., Kim, Y., & Kim, M. (2020). Developing a sport fan equity index. International Journal of Sport Marketing and Sponsorship, 21(2), 247-266. [SSCI]
    24. 96. Ko, Y. J., Kim, Y., Kim, T., Arai, A., & & Rhee, Y. J. (2020). The Impact of perceived trustworthiness on trust and commitment: A case of boosters in university athletic program. Sport in Society, 23(2), 180-203. [SSCI]
    25. 95. Kim, Y. D., Kim, Y., Magnusen, M. J., & Kim, D. K. (2020). Relationship as strategic assets: A sport fan equity approach. International Journal of Sport Management and Marketing, 20 (1/2), 47- 63.
    26. 94. Kim, A. C., Chelladurai, Kim, Y., & Lee, H. J. (2020). History of the field of sport management: Relationship between intellectual structure of sport management and business studies. Journal of Multidisciplinary Research, 12(1), 49-68.
    27. 93. Kim, J. K, & Kim, Y. (2020). Effects of attribution type, rumination, and distraction on sport fan’s anger and negative word-of-mouth. Korean Journal of Sport Management, 25(6), 48-62.
    28. 92. Oh, J., & Kim, Y. (2020). The effects of team rivalry and schadenfreude on the intent to watch a rival team’s game. Korean Journal of Sport Management, 25(2), 31-44.
    29. 91. Kim, J., & Kim, Y. (2020). The influence of customer participation on customer satisfaction in the sport service encounter: A Mediating effect of perceived staff competence. Korean Journal of Sport Management, 25(1), 60-75.
    30. 90. Kim, Y., & Lee, L. (2019). Common mistakes in statistical and methodological practices of sport management research. Measurement in Physical Education and Exercise Science. 23(4), 314-324. [SSCI]
    31. 89. Kim, Y., Magnusen, M. J., Kim, M., Lee, H. -W. (2019). A meta-analytic review of the factors affecting sport consumer consumption behaviors. Sport Marketing Quarterly, 28(3), 117-134. [SSCI]
    32. 88. Kim. K., & Kim, Y. (2019). Understanding online community culture: Netnography approach for #fitspiration on social media. Korean Journal of Physical Education, 58(4), 271-286.
    33. 87. Lee, D., Oh, J., Kim, Y. (2019). Impact of temporal distance on the spectator motivation. Korean Journal of Sport Management, 24(5), 36-48.
    34. 86. Jang, N., & Kim, Y. (2019). Sports spectators’ experience of flow and its antecedents. Korean Journal of Sport Management, 24(5), 72-87.
    35. 85. Kim, Y.H., Jang, N., & Kim, Y. (2019). The influence of customer participation in new product development of a professional sport team on corproate image. Korean Journal of Sport Management, 24(6), 93-111.
    36. 84. Kim. D. H., Oh, J., & Kim, Y. (2019). The role of hope in sport fans’ BIRFing(Basking In Reflected Failure). Korean Journal of Sport Management, 24(2), 41-54.

    83. Kim, Y., Smith, R. S., & Kwak, D. H. (2018). Feelings of gratitude: Mechanism for consumer reciprocity. European Sport Management Quarterly, 18, 307- 329.[SSCI]

    1. 82. Lee, S., & Kim, Y., Heere, B. (2018). Sport Team Emotion: Conceptualization, scale development and validation. Sport Management Review, 21, 363-376. [SSCI]

    81. Lee, L, Kim, Y., & Won, S. (2018). Sports brand positioning: Positioning congruence and consumer perceptions toward brands. International Journal of Sport Marketing & Sponsorship, 19, 450-471.[SSCI]
    80. Kim, M., Kim, Y., & Won, D. (2018). From commanding to serving athletes: Nurturing the coach-athlete relationship. International Journal of Sports Science and Coaching, 13, 891-901. [SSCI]
    79. Lee, Y. H., Woo, B. Y., & Kim, Y. (2018). Transformational leadership and organizational citizenship behavior: Mediating role of affective commitment. International Journal of Sports Science and Coaching, 13, 373-382.[SSCI]
    78. Kim, J., & Kim, Y. (2018). Consumer Engagement and Sponsorship Effectiveness: Finding Flow in Sport. International Journal of Human Movement Science, 12, 15-31.

    1. 77. Kwon, W., Lee, H. W., Lee, H. J., & Kim, Y. (2018). Global marketing of Formula One: Local variations and geocentric marketing mix. International Journal of Applied Sport Sciences, 30, 135-149.
    2. 76. Ahn, J., & Kim, Y. (2018). The third person effect of match-fixing on fan’s behavioral intention. Korean Journal of Sport Management, 23, 1-16.
    3. 75. Kim, M., Parrewe, P., Kim, Y., & Kim. A. (2017). Psychological capital (PsyCap) in sport organizations: Hope, efficacy, resilience, and optimism among employees in sport (HEROES). European Sport Management Quarterly, 659- 680.[SSCI]
    4. 74. Ha, J., Kang, S. J., & Kim, Y. (2017). Sport consumers in a ‘smart sport’ (SS) age: Drivers of smartphone use for sport consumption. International Journal of Sport Marketing & Sponsorship, 18, 281-297.[SSCI]
    5. 73. Kim, J., Kim, Y., & Kim, D. (2017). Understanding well-being through hedonic, eudaimonic, and social needs fulfilment in sport media consumption. Sport Management Review.20, 309-321.[SSCI]
    6. 72. Kellison, T. B., & Kim, Y. (2017). Public attitude toward no-vote stadium subsidy: The development and validation of an ex post proxy referendum. International Journal of Sport Policy and Politics, 9, 469-489.
    7. 71. Kim, M., Kim, Y., & Wells, J. (2017). Being a servant-leader in sport: Servant leadership as the key to the coach-athlete relationship. International Journal of Sports Management, 18, 19-43.
    8. 70. Rhee, Y. C., Wong, J., & Kim, Y. (2017). Becoming sport fans: Relative deprivation and social identity. International Journal of Business Administration, 8, 107-118.
    9. 69. Sodano, R. L., Rhee, Y., & Kim, Y. (2017). Policy development of pre- participatory procedure for fitness industry. International Journal of Human Movement Science, 11, 1-26.
    10. 68. Kim, Y., & Whang, S. H. (2017). Does conspicuous consumption increase leisure satisfaction of mountain climbers? Korean Journal of Physical Education, 56, 377-387.
    11. 67. Park, J., Ahn, J., Moon, H.-Y., Kim, Y., & Um, H. (2017). Analysis of relationship among physical measurement factors in high school students using PAPS. Journal of Secondary Institute of Education, 65, 809-827.
    12. 66. Kim, K., Kim, T., Kim, Y. (2016). Cultivation of sport fandom in social media: Interactive motivation, identification, and e-word of mouth of Facebook users. International Journal of Sport Management, 17, 479-499.
    13. 65. Rhee, Y., Kim, Y., Kim, K. (2016). Relationship between community identification and team identification. International Journal of Human Movement Science, 10, 21-42.
    14. 64. Kim, K., & Kim, Y. (2016). The commercialism and sexualization of women in sports: The critical reading of Legends Football League national commercials. Korean Journal of Sociology of Sport, 29, 1-16.
    15. 63. Kim, K., & Kim, Y. (2016). Erotic capital for sporting women. Journal of Korean Physical Education and Sport Association for Girls and Women, 30, 233-251.
    16. 62. Lee, L., & Kim, Y. (2016). Measuring and tracing brand value of sport organization using Contingent Valuation Method (CVM). Korean Journal of Sport Management, 21, 111-116.
    17. 61. Kim, K., Kim, T., Kim, Y. (2016). Impact of organic sport fandom on sport consumption behaviors. Korean Journal of Sport Management, 21, 1-16.
    18. 60. Kim, Y., Lee, H. -W., Magnusen, M. J., & Kim, M. (2015). Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis. Journal of Sport Management, 29, 408-425. [SSCI]
    19. 59. Park, S. H., Mahony, D. F., Kim, Y., & Kim, Y. D. (2015). Curiosity generating advertisements and their impact on sport consumer behavior. Sport Management Review, 18, 359-369. [SSCI]
    20. 58. Kwon, W., Lee, H.-W., & Kim, Y. (2015). Creating shared values between national team identity and global event brand equity. Social Behavior and Personality: An International Journal, 43, 177-192. [SSCI]
    21. 57. Lee, Y. H., Chelladurai, P., & Kim, Y. (2015). Emotional labor in sports coaching: Development of a model. International Journal of Sports Science and Coaching, 10, 561-576. [SSCI]
    22. 56. Park, S. H., Kim, Y. & Seo, W. J. (2015). The role of curiosity and openness to experience of the Big Five traits on sport media consumption behaviors. South African Journal for Research in Sport, Physical Education and Recreation, 37, 153-167. [SSCI]
    23. 55. Kim, A., Chelladurai, P., & Kim, Y. (2015). Scholarly thrusts in the journal of sport management: Citation Analysis. Global Sport Business Journal, 3, 1-23.
    24. 54. Kellison, T. B., & Kim, Y. (2014). Marketing pro-environmental venues in professional sport: Planting seeds of change among existing and prospective consumers. Journal of Sport Management, 28, 34-48. [SSCI]
    25. 53. Kim, J. W., Magnusen, M. J., Kim, Y. (2014). A critical review of the theoretical and methodological issues in consumer satisfaction research and recommendation for future sport marketing scholarship. Journal of Sport Management, 28, 338 355. [SSCI]
    26. 52. Magnusen, M. J., Kim. Y., & Perrewe, P. (2014). Gaining a competitive edge when recruiting student-athletes: The role of political skill. International journal of Sports Science and Coaching, 9, 1291-1310. [SSCI]
    27. 51. Magnusen, M. J., Kim. Y., Perrewe, P., & Ferris, G. R. (2014). Critical review and synthesis of student-athlete college choice factors: Recruiting effectiveness in NCAA Sports. International journal of Sports Science and Coaching, 9, 1265- 1286. [SSCI]
    28. 50. Kim, J., Kang, J. H., & Kim, Y. (2014). The impact of mega sport events on destination and country images. Sport Marketing Quarterly, 23, 161-175. [SSCI]
    29. 49. Ko, Y. J., & Kim, Y. (2014). Determinant of consumers’ attitude toward a sport sponsorship: A tale from college athletics. Journal of Non-profit and Public Sector Marketing, 26, 185-207. [SSCI]
    30. 48. Lee, L. J., James, J. D., & Kim, Y. (2014). A reconceptualization of brand image. International Journal of Business Administration, 5, 1-11.
    31. 47. Ko, Y. J., Rhee, Y. C., Kim, Y., & Kim, T. (2014). Perceived corporate social responsibility and donor behavior in college athletics: Mediating effects of trust and commitment. Sport Marketing Quarterly, 23, 73-85. [SSCI]
    32. 46. Kim, A., Lee, H., & Kim, Y. (2014). Sponsorship network portfolio of corporate partners in the National Basketball Association. International Journal of Sport Management and Marketing, 15, 340-359.
    33. 45. Kim, Y., Trail, G. T., & Magnusen, M. J. (2013). Transition from motivation to behavior: Examining the moderating role of identification on the relationship between motives and attendance. International Journal of Sports Marketing and Sponsorship.14, 190-211. [SSCI]
    34. 44. Lee, H.-W., & Kim, Y. (2013). Discovering a GEM: Development of the group emotions model of sport fan experience. International Journal of Applied Sports Sciences, 25(2), 127-146.
    35. 43. Lee, H.-W., Kim, Y. D., Newman, J. I., & Kim, Y. (2013). Group emotion in spectator sport: An interdisciplinary approach to affective qualia. Journal of Multidisciplinary Research, 5, 49-66.
    36. 42. Lee, H. -W., Kim, A. C., & Kim, Y. (2013). Roles of cultural context in the formations of national team identity and brand equity of global sporting events, Korean Journal of Sports Science, 24, 292-307.
    37. 41. Kim, J. W., James, J. D., Kim, Y. (2013). A model of the relationship among consumer motives, spectator commitment, and behavioral intentions. Sport Management Review, 16, 173-185. [SSCI]
    38. 40. Kim, M., Park, S., & Kim, Y. (2013). Sport with coworkers? How motivations for company community sport affect organization behavior. Journal of International Management Studies, 8, 175-186.
    39. 39. Kellison, T. B., Kim, Y., & Magnusen, M. J. (2013). Intergenerational differences in the workplace: A profile of millennials in the sport industry. Submitted to Journal of Parks and Recreation Administration, 31, 78-97.
    40. 38. Kim, Y., Trail, G. T., Kwon, H. H., Gacio-Harrolle, M., Braunstein, J., & Dick, R. (2012). The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification. Sport Management Review, 15, 345-354. [SSCI]
    41. 37. Magnusen, M. J., Kim, J. W., & Kim, Y. (2012). Marketing relationships in sport: The effects of reciprocity, trust, and commitment on attendance intention. European Sport Management Quarterly, 12, 501-524. [SSCI]
    42. 36. Kim, Y. D., Magnusen, M. J., Kim, Y. (2012). Sport Brand Personality: Scale development and validation. Journal of Multidisciplinary Research, 4, 65-80.
    43. 35. Kim, A., Wells, J. E., Kim, Y., & Chelladurai, P. (2012). Social network analysis of the model of multi-stakeholder network in mega-sport events: An issue-focused stakeholder management approach. International Journal of Human Movement Science, 6, 97-117.
    44. 34. Bass, J.R., Gordon, B.S., & Kim, Y. (2012) University identification: A conceptual Framework. Journal of Contemporary Athletics, 7, 1-23.
    45. 33. Magnusen, M. J., Kim, Y. D., Kim, Y. (2012). A brief review and perspective on the future of corporate social responsibility research in sport. International Journal of Human Movement Science, 6, 121-140.
    46. 32. Alfaro-Barrantes, P., Kim, Y., & James, J. D. (2012). A conceptual model of the relationship between employees’ perceptions of and attitudes toward corporate social responsibility, organizational identification, commitment and employee behavior. Journal of International Academy of Business Disciplines, 7, 1-21.
    47. 31. Kim, Y., Trail, G. T., & Ko, Y. J. (2011). The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework. Journal of Sport Management, 25, 576-592. [SSCI]
    48. 30. Kim, Y., & Trail, G. T. (2011). A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach. Journal of Sport Management, 25, 57-69. [SSCI]
    49. 29. Kim, Y., & Trail, G. T. (2011). Factors influencing spectator sport consumption: A case of NCAA women’s college basketball. International Journal of Sports Marketing and Sponsorship, 60-82[SSCI]
    50. 28. Kim, Y., Ko, Y. J., & James, J. D. (2011). The impact of relationship quality on attitude toward a sponsor. Journal of Business & Industrial Marketing, 26, 566-576. [SSCI]
    51. 27. Kim, Y., Trail, G. T., Zhang, J. J., & Woo, B. (2011). Sport consumer-team relationship quality: Development and psychometric evaluation of a scale. International Journal of Sports Marketing and Sponsorship, 12, 254-272. [SSCI]
    52. 26. Park, S. H., Mahony, D. F., & Kim, Y. (2011). The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior. Journal of Sport Management, 25, 46-56. [SSCI]
    53. 25. Kwak, D. H., Kim, Y., & Hirt, E. R. (2011). Exploring the Role of Emotions on Sport Consumers’ Behavioral and Cognitive Responses to Marketing Stimuli. European Sport Management Quarterly, 11, 225-250. [SSCI]
    54. 24. Magnusen, M. J., Mondello, M., Kim, Y., & Ferris, G. R. (2011). Roles of recruiter political skill, influence strategy, and organization reputation on recruitment effectiveness in college sports. Thunderbird International Business Review, 53, 687-700.
    55. 23. Kim, J. W., Crow, B., & Kim, Y. (2011). Relationship between corporate image and purchase behavior: Moderating effects of personal characteristics and situational factors. Event Management: An International Journal, 15, 245-266.
    56. 22. Magnusen, M. J., Hong, S., & Kim, Y. (2011). Sport organization social advocates: Roles of professional athletes CSR reputation and team identification. International Journal of Human Movement Science, 5, 105-132.
    57. 21. Kim, Y., & Trail, G. T. (2010). Constraints and motivators: A new model to explain sport consumer behavior. Journal of Sport Management, 24, 190-210. [SSCI]
    58. 20. Kim, Y., Smith, R., & James, J. D. (2010). The role of gratitude in sponsorship: The case of participant sport. International Journal of Sports Marketing and Sponsorship, 12, 53-75. [SSCI]
    59. 19. Kim, K. T., Kwak, D. H., & Kim, Y. (2010). The impact of cause-related marketing (CRM) in spectator sport. Journal of Management and Organization, 16, 515-527. [SSCI]
    60. 18. Ko, Y. J., Kim, Y., & Valacich, J. (2010). Martial arts participation: Consumer motivation. International Journal of Sports Marketing and Sponsorship, 11, 105-123. [SSCI]
    61. 17. Kwak, D. H., Kim, Y., & Zimmerman, M. H. (2010). User-generated content vs. main stream media: Effects of media source, message valence, and team identification on sports consumers’ cognitive response. International Journal of Sport Communication, 3, 402-421.
    62. 16. Magnusen, M. J., Rhee, Y. J., & Kim, Y. (2010). Getting fans back in the stands: Examining the effects of team identification and game satisfaction on sport spectator re-attendance intention. International Journal of Human Movement Science, 4, 23-47.
    63. 15. Ko, Y., Kim, M. K., Kim, Y., Lee, J. H., & Cattani, K. (2010). Consumer satisfaction and event quality perception: A case of US Open Taekwondo Championship. Event Management: An International Journal, 14, 205-214.
    64. 14. Naylor, M. E., & Kim, Y. (2010). Social and individual benefits of sports participation. International Journal of Human Movement Science, 4, 64-83.
    65. 13. Ko, Y. J., Kim, Y., Kim, M. K., & Lee, J. H. (2010). The role of involvement and identification on quality perception and satisfaction: A case of US Taekwondo Open. Asia Pacific Journal of Marketing & Logistics, 22, 25-39.
    66. 12. Kim, M., Trail, G. T., Lim, J., & Kim, Y. (2009). The influence of volunteers’ psychological contract on fits and intention for retention. Journal of Sport Management, 23, 549-573. [SSCI]
    67. 11. Jeong, C., Kim, Y., Ko, Y. J., Lee, H., & Jeong, R. (2009). Horse racing image: Re-examination of relations between image and intention to visit. Journal of Quality Assurance in Hospitality and Tourism, 10, 194-217.
    68. 10. Alfaro-Barrantes, P., Kim, Y., & Park, S. H. (2009). Connecting to sport: A critical review. ICHPER· SD Asia Journal of Research, 1, 55-63.
    69. 9. Park, J. H., James, J. D., & Kim, Y. (2009). Analysis of the home advantage during interleague play in Major League Baseball. International Journal of Human Movement Science, 3, 109-129.
    70. 8. Park, S. H., Kim, Y., & Magnusen, M. J. (2009). Exploring the appropriateness of the SACCPS scale to investigate factors influencing university selection by Students-Athletes in Korea. ICHPER· SD Asia Journal of Research, 1, 35-44.
    71. 7. Kim, Y., & Park, S. H. (2009). Do constraints constrain? The moderating effects of motives on relationships between constraints and sport consumption. Korean Journal of Sports Science, 20, 146-157.
    72. 6. Park, S. H., Kim, Y., Park, S. H., & In, S. W. (2009). The moderating effect of the levels of sport media consumptions on sport consumers’ new consumptive behaviors: The epistemic process of sport spectating. Korean Journal of Consumer and Advertising Psychology, 10, 437-459.
    73. 5. Rhee, Y. J., Kang, J. H., & Kim, Y. (2009). How is team identification developed? The role of relative deprivation and regional identification. Korean Journal of Sports Science, 3, 568-585.
    74. 4. Trail, G. T, Robinson, M., & Kim, Y. (2008). Sport consumer behavior: A test for group differences on structural constraints. Sport Marketing Quarterly, 17, 190-200. [SSCI]
    75. 3. Park, S. H., & Kim, Y. (2008). The effect of curiosity on the sport media consumption behaviors. Korean Journal of Industrial and Organizational Psychology, 21, 493-521.
    76. 2. Park, S. H., & Kim, Y. (2008). The influence of state curiosity on the intention to watch a novel sport. Korean Journal of Sports Science, 19, 49-58. (2008 Distinguished Research of the Year Award (Korea Institute of Sport Science/in Korean).
    77. 1. Kim, Y., & Kang, J. H. (2005). The effect of perceived spectator sport product quality on spectator satisfaction according to sport loyalty of the spectators. Korean Journal of Sports Science, 16, 100-111.
 
 
 
 
 
 
 
 

[저서]

 

  • Kim, Y., Lee, Y. & Choi, S. (2023). Science of a sound sleep. Seoul, Korea; Wisdomhouse.
  • Kim, Y., Lee, Y. & Choi, S. (2020). A book to read when my body is not the same as before. Seoul, Korea: Wisdomhouse.
  • Kim. Y. (2018). Marketing for Sport Agents. Seoul, Korea: Parkyoung.
  • Kwak, D. H., & Kim, Y. (2013). The impact of sport publicity on sport fans’ emotional response and behavior. In P. M. Pedersen (Ed.), Handbook of Sport Communication. New York, NY: Routledge.

[최근 연구과제]

 

FUNDED GRANT:

 

Principal Investigator: Kang, J. H.; Co-PI: Kim, Y., Kim, K., Lim, C. H., Kwon, S., & Park, H.

Dream Together Masters Program. Ministry of Culture, Sport, and Tourism.

Funding Awarded: $10,000,000.

Funding Dates: April 2013- Present.

 

Principal Investigator: Kim, Y., Co-PI: Kang, J. H.

Development of International Sporting Event Service Platform. Ministry of Trade, Industry, & Energy.

Funding Awarded: $500,000.

Funding Dates: November 2013- Present.

 

Principal Investigator: Kim, Y.

Broadcasting and Media Right Negotiation Strategy. Korea Professional Sport Association.

Funding Awarded: $40,000.

Funding Dates: October 2016- December 2016.

 

Principal Investigator: Kim, Y.

Survey and Analysis for Sport Accidents Cases. Korea Sport Promotion Foundation.

Funding Awarded: $60,000.

Funding Dates: June 2016- November 2016.

 

Principal Investigator: Kim, Y.

National Sport Safety Strategy Development. Korea Sport Safety Foundation.

Funding Awarded: $350,000.

Funding Dates: October 2015- April 2016.

 

Principal Investigator: Kim, Y.

Business model evaluation and action plans for KBL. Korean Basketball Association.

Funding Awarded: $25,000.

Funding Dates: January 2016 – March 2016.

Principal Investigator: Lim, C. H., Co-PI: Kim, Y.

Evaluation of Anticorruption Reform in Korean Sport. Ministry of Culture, Sport, and Tourism.

Funding Awarded: $150,000.

Funding Dates: November 2015- October 2016.

 

Principal Investigator: Kim, Y. The role of gratitude in sponsorship effectiveness: Conceptualization and Empirical Validation. Research Affairs of Seoul National University.

Funding Awarded: $15,000.

Funding Dates: October 2014- October 2014.

 

Principal Investigator: Na, Y.; Co-PI: Kim, Y.

Humanity Education through Olympic Education in Elementary School. Research Affairs of Seoul National University.

Funding Awarded: $30,000.

Funding Dates: April 2015 – November 2015.

 

Principal Investigator: Lim, C.; Co-PI: Kim, Y., Kim, K., Kwon, S., & Cho, W. Sport Safety Manual Development. Korea Sport Safety Foundation.

Funding Awarded: $100,000.

Funding Dates: October 2014- December 2014.

 

Principal Investigator: Lee, H-W..; Co-PI: Kim, Y. & Kim, J. W.

Neurophysiological Evidence of Fan Attention to Emotional Stimuli: Investigating Sports and Sponsorships. Sport Marketing Association.

Funding Awarded: $1,000.

Funding Dates: October 2013- October 2014.

 

Principal Investigator: Kim, Y. How sponsorship works: Meta Analytic Review. Submitted to The Florida State Council on Research and Creativity.

Funding Awarded: $14,000.

Funding Dates: May 2013- August 2013.

 

Principal Investigator: Kim, Y. The role of gratitude in sponsorship effectiveness. College of Education Planning Grant award.

Funding Awarded: $4,000.

Funding Dates: January 2013- July 2013.

 

Principal Investigator: Kim, Y.; Co-PI: Kwon, Woong. Evaluating the marketing strategy for Korean Baseball Organization. YM Plan.

Funding Awarded: $5,000.

Funding Dates: April 2012- July 2012.

 

Principal Investigator: Kim, Y.; Co-PI: Kwak, D. H. A New Framework for Successful Sport Sponsorship: A Gratitude Perspective. North American Society for

Sport Management Research Grant Program.

Funding Awarded: $1350.

Funding Dates: May 2011- May 2010.

 

Principal Investigator: Kim, Y.

A conceptual framework and empirical examination for understanding the relationship between a team and sport consumers. The Florida State Council on Research and Creativity.

Funding Awarded: $17,000.

Funding Dates: May 2009 – August 2011.

 

Principal Investigator: Kang, J. H.; Investigators: Kim, Y., Kwak, D. H. & Kim, K. T. Horse Riding Archery: New sport development & promotion. Jeil Communications.

Funding Awarded: $50,000.

Funding Dates: January 2004 – July 2004.

 

Principal Investigator: Kang, J. H.; Investigators: Kim, Y., Kwak, D. H., Lee, Y. J. Hur, S. Y., Roe, H. C., & Kim, J. W. Korean Basketball League marketing strategy. Korean Basketball League. Grant Amount: $ 100,000. March, 2003.

Funding Awarded: $100,000.

Funding Dates: March 2003 – December 2003.